Webinar Recap & Actionable Guide: Digital PR Strategy for Global Brands
Webinar Recap & Actionable Guide: Digital PR Strategy for Global Brands Date: 28th July 2026 Ora Konferensi MSDC TIIKM Presenter: Dr. Martha Tri Lestari (Telkom University Indonesia) This guide synthesizes the research topics and key steps discussed during the webinar into a structured action plan for building global brand resilience. Part 1: Key Steps for Creating Brand Loyalty, Trust, and Engagement To move beyond simple awareness, a global brand must focus on "what success looks like" and how to achieve it. Here are the consolidated key steps: 1. Define Success with Clear Measurement (ROI & KPIs) a· Set Benchmarks: Establish PR KPIs by market (e.g., Share of Voice, Sentiment, Referral Traffic, Branded Search Lift). b· Master Attribution: Understand what PR can actually claim credit for in the modern marketing funnel (awareness vs. conversion). c· Score Beyond Impressions: Prioritize the quality of engagement over the quantity of eyeballs. 2. Develop a C...